How do we redesign the hero banner to provide value and occupy less space on the XfinityMobile app?
App Store Research
WHAT OUR RESEARCH FOUND
Keep important information above the fold.
Most customers care about data and billing.
Provide useful information with call to actions.
OUR DESIGN EXPLAINED
FEEDBACK FROM CLIENTS
“Excellent. I find myself already moving into nitty-gritty UI critique with your designs, which is generally an indicator that stakeholders have accepted your design rationale at face value.“
” Well done on accounting for all hero banner states—the question, “Well, what do the other banners look like? ” will inevitably arise, so great job at already considering those.“
“Only on slide 5 [referencing the three insights displayed at the beginning of this project], already like what I see. This insight / fact layout is pretty powerful. “